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AI for Marketing and Sales
Course Content:
This course is a concise "Users Guide to AI for Business Growth." We equip you with the knowledge, tools, and inspiration to enhance your sales productivity,
elevate your marketing quality, and cut your execution costs.
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The Human Element of AI
Partner with AI to gain a competitive advantage and grow your business -
AI for Text, Translation and Email
Master prompt engineering with a deep dive into ChatGPT and Jasper -
AI for Images, Social Media, and Ads
Learn the spellbook to create winning AI-powered images -
Inside Microsoft's Vision for AI
A "black belt" Microsoft engineer shares the latest productivity tools built on GPT-4 -
AI for Video, Audio, and Podcasts
Create high-quality video and audio at a fraction of the cost -
AI for Content Strategy, and SEO
Build a world-class content engine to dramatically improve your online presence
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AI for Analytics, Forecasting, and Prediction
Use AI to analyze competitors, predict trends, and create winning strategies
Sponsored by Miami-Dade County
“We are so proud to have partnered with BizHack Academy to teach small business how to use cutting-edge artificial intelligence tools to grow with purpose, streamline operation and hav a bigger impact on our community.”
– Miami-Dade County Mayor Daniella Levine Cava
– Miami-Dade County Mayor Daniella Levine Cava
What You Will Learn
YOUR INSTRUCTORS
Dan Grech: Founder, BizHack Academy
Dan Grech is the founder and CEO of BizHack Academy. Dan is a Pulitzer Prize-winning former NPR and PBS journalist turned entrepreneur and educator. Past career highlights include as the head of growth at two software startups and as senior director of digital marketing the nation’s largest Hispanic-owned energy company. During his 15-year career as a journalist, he was a correspondent for NPR’s Marketplace and PBS’s Nightly Business Report; the News Director at Miami’s NPR station; and a reporter at The Washington Post, The Boston Globe and The Miami Herald. Dan has taught at top universities including Princeton, Columbia and University of Miami. He’s a graduate of Princeton University; has an MFA in nonfiction storytelling and a Masters in Spanish-language journalism; and was a Fulbright scholar in Argentina.
Nicole Donnelly: Founder, AI Smart Marketing
Nicole is a successful global entrepreneur with a passion for using AI in marketing. With 18 years of experience in marketing, 8 years in AI for marketing, and 2 years of daily AI usage, Nicole and her team grow brands through creative marketing, new tools, and emotion-driven customer experience design. Nicole has won several business awards, including Seattle’s 40 under 40 and Small Business Excellence in International Trade. Her company BabyLegs won the industry Design Excellence award for 12 years in a row, was named Best Place to Work in Seattle, and received a national award for Workplace Flexibility. BabyLegs are on display in the Seattle MOHAI.
Jeff Cooper: Founder, Saltbox
Jeff is the Founder and President of Saltbox Solutions, a company that incorporates deep learning models and AI technologies into the solutions his company delivers for their clients. With over a decade of experience in data analysis, software development, search engine optimization, and online advertising; he has built and managed successful digital customer acquisition programs for companies such as Bass Pro Shops, RackSpace, La-z-Boy, and HealthMarkets. Prior to starting Saltbox, Jeff spearheaded the development of a search engine optimization technology platform that was acquired in 2016.
FEATURING AI EXPERTS FROM APPLE, DISNEY, AND MICROSOFT
Anthony Phills
Designer
Apple
Annie Cooper
Senior Data Scientist
Walt Disney
Sriram Ganapathy
Azure AI Global Black Belt Team
Microsoft
Unlock the Power of AI and take your marketing to the Next Level!
Frequently asked questions
Who is "AI for Marketing and Sales" for?
This course is designed for businesses or services want to start using AI or have recently started using AI and are looking to boost the productivity of their marketing and sales campaigns and reduce implementation costs. We make the technology accessible and easy to understand with demos, case studies, quizzes and homework assignments that build our confidence and help you to take immediate steps to implement AI in your business.
What will I be able to do after completing "AI for Marketing and Sales"?
After taking this course, you'll be able to:
- Use AI tools to develop content such as text, images, blogs and social media posts in a fraction of the time it takes you now.
- Discover ways to use AI to improve efficiency and reduce costs in your marketing workflows
- Understand the pitfalls of using AI in terms of bias, privacy, ethics and hallucination
- Develop more effective marketing strategies and campaignsImprove the speed and accuracy of your analysis of marketing data Increase your productivity and stay ahead of the competition
How does pricing for "AI for Marketing and Sales" work ?
We charge you $497 for a year's access. The course will continue to be updated with new material, demos and case studies each year so that it is fully reflective of the latest developments in AI technology.