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AI for SEO Content

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Join BizHack Academy as we explore the most powerful profit driver in marketing: the keyword. A keyword is a phrase typed into a search engine that drives traffic to your website. Keyword-driven content is the most profitable tactic in marketing, but also the hardest to master. In this course, we’ll trace “The Journey of a Keyword.” You’ll learn how to use AI tools to discover high-potential keywords, create a content strategy around those keywords, produce profitable content, and evaluate its effectiveness.


Course Content:

When you’ve completed this journey with us, you’ll finally understand the art and science of SEO (Search Engine Optimization). 

  • Use AI to Discover High-Potential Keywords 

  • Use AI to Build a Profitable Content Strategy

  • Use AI to Create Engaging Multimedia Content

  •  Use AI to Evaluate and Optimize Content

  • Ruby Digital on SEO as an Investment

  • Peter Leshaw No Code Automation

What You Will Learn

  • Keyword Discovery with AI: Techniques for using AI to identify high-potential, high-converting keywords through Google data and customer insights.
  • Content Strategy Development: Methods for building a comprehensive and profitable content strategy centered around selected keywords, ensuring alignment with business goals.
  • Multimedia Content Creation with AI: Utilizing generative AI tools to create engaging multimedia content that resonates with your brand and audience across various platforms.
  • Human-Centric Content: Balancing content creation to meet the demands of both search engine algorithms and human audiences, shifting from bot-focused to human-centric approaches.
  • Performance Evaluation and Optimization: Leveraging AI to analyze the effectiveness of your content, identifying areas for improvement and using iterative optimization techniques to enhance reach and impact.
  • New lessons, case studies, and strategies added continuously to keep you up to date with this rapidly evolving technology
The average amount businesses reported saving on their marketing expenses by using the strategies taught in this course

Dan Grech: Founder, BizHack Academy

Dan Grech is the founder and CEO of BizHack Academy. Dan is a Pulitzer Prize-winning former NPR and PBS journalist turned entrepreneur and educator. Past career highlights include as the head of growth at two software startups and as senior director of digital marketing the nation’s largest Hispanic-owned energy company. During his 15-year career as a journalist, he was a correspondent for NPR’s Marketplace and PBS’s Nightly Business Report; the News Director at Miami’s NPR station; and a reporter at The Washington Post, The Boston Globe and The Miami Herald. Dan has taught at top universities including Princeton, Columbia and University of Miami. He’s a graduate of Princeton University; has an MFA in nonfiction storytelling and a Masters in Spanish-language journalism; and was a Fulbright scholar in Argentina.

Jeff Cooper: Founder, Saltbox

Jeff is the Founder and President of Saltbox Solutions, a company that incorporates deep learning models and AI technologies into the solutions his company delivers for their clients. With over a decade of experience in data analysis, software development, search engine optimization, and online advertising; he has built and managed successful digital customer acquisition programs for companies such as Bass Pro Shops, RackSpace, La-z-Boy, and HealthMarkets. Prior to starting Saltbox, Jeff spearheaded the development of a search engine optimization technology platform that was acquired in 2016.

Justin Lester:  Ruby Digital

Justin leads a search marketing agency, has developed digital marketing software, and founded two startups in London, showcasing innovation and expertise. He lectures at top universities on SEO and digital marketing, mentors through the Entrepreneurs Organization Accelerator Program, and helps SMEs scale. Through The Smart Marketing Podcast 2.0, Justin shares actionable digital marketing and growth tactics, evidencing his approachable, expert guidance.
Justin Lester's work in digital marketing and entrepreneurship emphasizes his commitment to fostering learning, innovation, and support for peers and future marketers.

Ebert Grobler:  Ruby Digital

Ebert, a seasoned Futurist and thought leader speaker with 15 years in marketing sector. Qualified in Human & Communication Sciences, has received numerous accolades for his work.
His approach combines marketing expertise with a focus on people-centric operational excellence, driving innovative solutions that contribute to business success across various sectors.
Ebert achieved a 10X growth for his award-winning agency in three years, thereafter existed and partnered up at Ruby Digital to enhance marketing technology and value for scaling companies.
Through The Smart Marketing Podcast 2.0, Ebert educates on marketing and business practices that aim to grow profits and develop people-centric company cultures.

Peter Leshaw

Seasoned digital marketing expert leading a team dedicated to driving growth for top-tier companies and e-commerce leaders.
Career highlights: 1996 Olympics in Atlanta, news outlets in New York City, political communications on Capitol Hill.
Master's Degree in Information Technology from American International University.
Bachelor's in Political Science from Florida Atlantic University.
Co-President of South Florida Interactive Marketing Association, speaker at PubCon.

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