Welcome !

Welcome to BizHack Academy! We are thrilled to partner with you to achieve your digital marketing goals.

The flow of this course uses a mix of live, instructor-led class time,  live labs (deep dives into your campaign) and various learning activities that you will complete on your own. These three main components of the course will help you execute on your goals. 

Remember, you are NOT alone. We are here to help, so reach out if you get stuck, in between the live sessions. 
BEFORE YOU JUMP IN

MEET YOUR BIZHACK TEAM

lead instructor & founder of bizhack academy

Dan Grech

After nearly two decades as a journalist and storyteller, I have reinvented myself as a digital marketer and educator. I’ve headed digital marketing at billion-dollar companies and software startups, and I’ve consulted for hundreds of businesses. I believe in the power of digital marketing to transform lives and businesses. And I want to share what I learned with you.

Some fun trivia about me: My first startup was founded by Eric Reis, author of The Lean Startup. I was interviewed for Tim Ferriss’s book The Four Hour Workweek. I was part of a Pulitzer Prize team while I was an intern at The Miami Herald. And I’ve performed in an improv troupe for more than a decade.
lead instructor

Alex de Carvalho

Lead Instructor, Alex brings over 20 years of experience in social media marketing, starting with co-founding Europe’s leading e-mail marketing company in 1998, SmartFocus.

His career highlights include creating a medical social network for doctors, managing Constant Contact in South Florida, serving as the first Knight Foundation Innovator in Residence at FIU, leading worldwide social media at IBM, and managing a startup of 20 people in the hearing industry for online e-commerce. Alex is fluent in English, Spanish, French, Portuguese and Finnish, and has lived in Europe, U.S., and Latin America. He graduated with an MBA from INSEAD and is the Honorary Consul of Finland in Miami.

Meet Your Coaches

Ricardo Berris
Marketing Coach
Ricardo Berris is the founder and CEO of MI Group, which provides technology and digital media solutions for businesses across the Caribbean, Central and South America looking to grow their operations in the U.S. And he’s the founder of the startup Purpusly, an online marketplace platform for selling products that support causes. Ricardo is a serial entrepreneur with 17 years of experience growing and selling companies. The first company he built and sold was an education company tutoring children in math and English. And he owned and operated a music franchise in Bahamas to prepare stage bands for international competition; one of the bands came third in the world in the London finals. He is a graduate of a business management program run by Omega College in association with St. Thomas University.
Sheryl Cattell
Marketing Coach
Sheryl has over 30 years of marketing expertise She recently joined the Nordis Technologies as Director of Special Projects to assist with new program development, process improvements, Six Sigma implementation and enhancing their digital presence. Previously she held senior positions with Bluegreen Resorts where she worked for 10 years and with Bank of America as VP Digital Marketing in the Home Loan division. She was formerly applications manager in eCommerce for Mary Kay Inc., and earlier in her career, she was Director of Marketing of Travelocity.com. In her teaching past, she created a full curriculum and taught online classes in digital marketing for the University of San Francisco. Sheryl holds an MBA from Central Michigan University, a Bachelor of Arts in Public Administration from Michigan State University and holds certifications as a Scrum Master from Scrum Alliance, Scrum Master Product Owner from ScrumStudy and a Green Belt in Six Sigma from Virtualocity.
Tatiana McDaniel
Marketing Coach
Tatiana McDaniel is a Marketing professional who brings forth a wealth over a decade of experience in developing brands and data-informed marketing strategies. As a graduate from the University of Florida with a major in Advertising and a minor in Business Administration, Tatiana has concentrated the majority of her career efforts on the advertising agency side. She has managed campaigns for top brands in various business categories including travel & leisure, retail & luxury brands, beauty, nonprofit, CPGs, electronics and digital finance, just to name a few.

In her current role as CMO of Happy V, a Women’s Wellness company, Tatiana oversees all areas of marketing - from strategy & research, to media investments, public relations, and everything in between. By studying and understanding the customer journey, needs, and pain points, she also works alongside the Happy V product development and incubation team to create the ideal products for their customers. 
Neto Almanza
Social Video Coach
Certified Marketing Coach, Ernesto “Neto” Almanza is an award-winning creative hybrid who conceptualizes, produces and markets videos in the digital sphere with VideoWorks Miami. Neto has produced videos for Twitter, Univision, Mexico’s National Chamber of Commerce, Greater Miami Convention & Visitor’s Bureau, Nearpod, Techlaunch, Venture Café Miami, Miami Made, Oscar-nominated actress Adriana Barraza’s AB Acting Studio and many more. Neto is a graduate of the Miami Ad School Europe in Germany and has degrees in marketing from The University of Texas at San Antonio and The Hong Kong Polytechnic University. Neto was in Cohort 3 of BizHack’s The Digital Marketer’s Edge course. He was born in the US and raised in Mexico, and he runs Facebook ads for the San Jorge School, his parents’ private school in Mexico for children age 2-15.
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